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Industry News
Special Feature:
International Spa Wellness
Exhibition and Conference.
Putra World Trade Centre.
Kuala Lumpur, Malaysia
15-17 July 2008
International Spa & Wellness Exhibition & Conference (ISWEC)
is the leading international exhibition in the region of exchanges and
business for professionals centered on a common interest: Spas and Wellness.
ISWEC KL 2008 presents a complete overview of this
fast-expanding section and brings the world’s leading manu-facturers together
to introduce their latest products and equipment, discovers the latest trends
in beauty and treatments, design, construction and spa management.
The Conference - Learning from the Experts.
The spa & wellness industry redefined is a runaway success with unprecedented
growth spanning the globe. A multi billion universal market captures the
world unprepared, resulting in vague definition and a confused market place.
iSWEC 08 KL, conceptualized in fulfilling
the gap in providing a platform in information and education in the Asia
Pacific region. Tourism, trade, manpower and health authorities across the
region are scrambling to put in place a clear definition to promote, regulate
and tap the industry.
Managing a spa requires a
wide range of expertise covering operations, people management, customer
service, marketing and creativity. Industry experts with extensive spa
management knowledge gathered for a two-day interactive seminar designed to
help spa managers and interested parties improve their capabilities and raise
the standards of professionalism in the industry. Key areas covered by
experts concerns defining the role of professional spa managers and
therapists to handle changes in the industry and meet demands from clients
and spa owners alike.
Leading Experts of the Spa and
Wellness Industry
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Samantha Foster. China
A qualified practitioner and expert in a
wide range of spa and holistic therapies, Samantha Foster is
responsible for the development and international expansion of a
proprietary range of spa products. She is the Chairman of the Asia
Pacific Spa & Wellness Council and the co-founder and
Vice President of the Spa & Wellness Association of Singapore.
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An Update on Asia
Pacific Spa & Wellness |
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Edward Wong.
Singapore
Edward Wong is President of the Asian
Chapter, Day Spa Association and International Medical Spa Association.
He has been involved with the Beauty and Spa industry for over 20 years
in various capacities and is the President of Esth’EdeS Institute
International Inc., the parent company of Institute Esthètique de
Suisse, EdeS Spas and Stress-Ease Sanctuary.
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The Emerging
Trends of Day Spa
Discover trends in Asia that
will significantly impact the growth of the spa industry including
challenges and options in view of these developments. |
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Ken Rosen. Thailand
Ken Rosen is the resident therapist at the Chiva-Som International
Health Resort. A licensed acupuncturist and board-certified herbalogist
with a Master’s degree in Science of Traditional Oriental Medicine, he
is a respected speaker, teacher and expert on areas such as nutrition,
acupunc-ture, Chinese medicine, alternative cancer treatment and
medical massage.
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Traditional
Chinese Medicine in the Spa Environment
Introduction to the age-old
practice of TCM and its healing philoso-phies. Learn how TCM can
complement existing spa treatments and enhance guest experience. |
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Erika Dewi Indonesia
Being a ‘spa passionate’ and practitioner, Erika Dewi’s philosophy is
to transfer her knowledge on how to keep spirit and mind alive while
preserving a healthy body. She is the Director of Banyu Spa Products &
Consult, Bali, and the Vice Chairman of the Spa & Wellness Association
of Bali. Her focus is in traditional therapies, herbal compress, native
therapies and trigger point massage.
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How to Keep
Therapist Spirit Alive
The way of life of a therapist in
the spa environment. Covers Indone-sian massage history and remedies,
healing philosophies and approach to the role of a therapist.
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Suzanne Ng
Singapore
Founder and CEO of Conceptasia Inc., a consultancy that set-up
award-winning spas for clients such as Mandarin Oriental, Westin,
Mandara Spa, Prince Hotel, Lotte Hotel, Expressions International and
more, around the world. She is a member of the advisory board for Asia
Spa Institute-Cornell Executive programme as well as CEO of Spa Finder
Japan.
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Bench Mark for
Success
Operational benchmarks to help spas
evaluate their current standing and determine the appropriate
measurements to improve existing business and service standards. |
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Jomar Fleras Philippines
A health, population and development specialist with 20 years
experience in developing health care and wellness programmes, Jomar
Fleras manages the European Union Asia Invest funded project to
internationalise the operation of spas in the Philippines, Malaysia,
Thailand and Indonesia. He owns Sanctuario Spa and is a practitioner of
alternative medicine.
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An Update on
European Union’s Asia Invest Program
Jomar Fleras, Spa Association of the
Philippines Developments on this internationalization project initiated
to help spas in participa-ting countries conform to European standards
of spa operations and safety, and increase spa visits by European
travelers. |
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Prasad Ninan India
An expert in the field of Ayurveda, Prasad Ninan has consulted for
various local and international organisations on the successful
operation of spa activities based on Ayurvedic principles. He is
largely credited for bringing this ancient Indian art of healing to the
world forum with proper standardisation, documentation and branding
with the support of the Government of India.
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What is Ayurverdic
Spa?
A comprehensive session on Ayurvedic
spa from history, philosophies, programs and etiquette to practical
issues such as spa facilities, management and business strategies. |
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Mary Darling Indonesia
A spa and hospitality management expert, Mary Darling developed a
passion for wellness into a career that includes tenure with the
largest spa management company in the world. She is on the Organising
Committee of the Asia Pacific Spa and Wellness Council and Planet Task
Force. Her company provides sustainable resources, services and goods
to the hospitality community.
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Sustainable
Spa’lutions
Explore sustainable practices in spa
operations and management in line with current global evolution towards
a more sustainable future. Create actions to be implemented
immediately. |
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Melinda Yon Hong Kong
Melinda Yon is the Managing Director of 360 Spa Solutions, a boutique
consultancy providing total spa and wellness solutions through out the
region.
She is the Editor of AsiaSpa Men and a regular contributor to various
publications on the topics of spa and wellness. She is also a resident
lecturer and member of the Board of Advisor of the Asian Spa Institute.
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How to Maximize Profits in
your Spa |
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Terry Herman USA
Terry Herman is a featured speaker and presenter in business and spa
industry related conferences including PMAC, ICES, Medical Spa
Conference, ICESC and Spacifcally. She has authored a spa glossary and
frequently writes for consumer and trade publications about spa related
topics. She is a member of the Advisory Board for the 2008 ISWEC Kuala
Lumpur.
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Marketing Your Spa
Marketing a spa involves image and
information, and how it is perceived and delivered. Find out the right
strategies that will impact business viability, sustainability and
profitability. |
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Carina Chatlani USA
Entrepreneur, speaker and author, Carina Chatlani is a champion for
Ayurveda and traditional therapies. She holds a degree in Biological
Science and Plant Morphology, and has apprenticed under masters in the
Himalayan Mountains. Carina is the founder and creator of BODY BISTRO
and ASANA SPA / SKIN SYSTEM based on Ayurvedic principles.
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Spa Retailing
Strategies and approaches for
setting up a successful spa retail business including a range of
information to help in conceptua-lising, developing, starting and
managing the business. |
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Faridah Binti Ahmad Fadzil
Malaysia
She is a second generation herbalist specialising in tropical herbs.
She is the creator of Tanamera, a natural range of spa and lifestyle
products, and has been involved in formulating natural spa products for
various companies. Faridah is an advisor on Malay treatments and a
sought-after speaker on various topics relating to herbal products and
the industry as a whole.
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Traditional Malay
Treatments Discovered
Introduction to the secrets of
traditional Malay treatments used for healing and well-being. Learn the
philosophy behind them and how to introduce them in the spa. |
11 - 14 July 2008
KL Convention Centre, Malaysia
IBE 2008 was a 4 days hive of buzzing activities
promoting all the best in the health and beauty industries. Continuing its
success at the KL Convention Centre from 11 - 14 July 2008, the impressive
location, extensive displays of the latest and most comprehensive products
predominantly pave the way to much marketing opportunities offered to
exhibitors to establish new leads and relationships through refreshing ideas.
Interesting fitness, beauty and hair competitions was a crowd puller, as with
all demos, free trials & services, specially arranged workshops and seminars
by industry experts, lucky draws, new product launches and stage shows.
At IBE, industry players will continue to benefit from the unrivalled trading
platform of being the ultimate sourcing place for all industry players, big
or small. No doubt IBE 2009 which is already in the works will continue to
make newer inroads to further advance, establish and showcase the best that
the beauty industry has to offer.
Mr. Edward Wong.
President of the Day Spa Association, Asian
Chapter delivering a speech during the grand opening of the Exhibition.
(Excerpt taken from the Official IBE
Exhibition Programme Book.)
Message from Edward Wong.
President of the Day Spa Association.
I congratulate Elite Expo Sdn Bhd for the
tremendous efforts made in promotion the business of Beauty and Wellness in
Malaysia.
The extraordinary performance of Elite Expo Sdn
Bhd in conceptualizing and managing the International Beauty Expo has
garnered overwhelming success in the 2007 inaugural event. The splendid
facilities at KLCC and colorful decor have set a high standard in Beauty and
Spa Exhibitions.
I also applaud the energy and commitment of the
International Beauty Expo team in organizing various activities to help
exhibitors develop more business while ensuring visitors of a wonderful time.
I am pleased to note that IBE 2008 promise to be "The Ultimate Heath & Beauty
Trading Platform" offering more products, competitions, educations,
recreation and other activities for participants of the Beauty and Spa trade.
The Spa industry in Malaysia is coming of age.
The surge in activities from different quarters and active participation by
members of different segments of the industry and governing bodies are
sure indication of the interest and concerns in developing on International
Spa arena in Malaysia. The numbers and standards of Resort Spas, Day Spas,
Hotel Spas and Medical Spas are rising consistently.
In 2008, the Association of Malaysian Spas have
commenced accreditation of its members to recognize those who meet the
stringent requirements of the association. A European grant of half a million
euros was negotiated to upgrade the knowledge and skills of Malaysia Spa
Therapist. Several spa forums, conferences and educational events have been
organized by different bodies throughout this year to promote quality
awareness management excellence of Spa owners operators as well as skills of
Spa Therapist. Some of these activities are supported by the relevant
government bodies. Regulatory guidance is being developed to protect
consumers and promote the business of Malaysian Spa Operators by creating a
professional and creditable image for those who conform.
Global expansion of the Spa industry and
increasing demands for facilities and services of International standards in
the Wellness as well as Tourism sectors have augmented the urgency for
Malaysian investors as well as government agencies to recognize the
seriousness and potential of the Spa and Wellness business. The development
of Malaysia into an International Spa destination requires endorsement from
both local and international consumers looking for specific facilities,
treatments and services to spend their money. Inevitably, the success of each
business and the Spa industry in general depends on the knowledge and
foresight of the business owners and managers to offer attractive products
and services. Exposure to the latest and better equipments, products and
treatment methods can therefore deliver the competitive edge.
I extend my compliments to Elite Expo Sdn Bhd for
providing the platform to facilitate exchange of information, trade and
networking and wish The International Beauty Expo 2008 a roaring success.
Edward Wong
President of The Day Spa
Association, Asian Chapter.
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